Business texting glossary
The compliance and record-keeping terms that come up when your team texts customers — TCPA, A2P 10DLC, eDiscovery, and more, in plain English.
A2P 10DLC
The US carrier framework for application-to-person texting from standard 10-digit local numbers. Businesses re…
eDiscovery
The process of finding, preserving, and producing electronic records — including text messages — in a dispute …
Legal hold
A directive to preserve records that might be relevant to a dispute, so nothing is deleted or lost. Hard to ho…
One-party consent
A rule in many US states where only one participant needs to consent to record a conversation. Whether and how…
Opt-out
A customer's request to stop receiving your texts — classically by replying STOP. You need to track and honor …
Speed to lead
How fast you respond to a new lead. Faster first contact is widely tied to higher conversion — every minute a …
Tamper-evident record
A record kept so that any change would be detectable — which is what makes a text thread credible as evidence,…
TCPA
The Telephone Consumer Protection Act — the US law that governs calling and texting consumers, centered on con…
Two-party consent
A rule in some states requiring all participants to consent to recording a conversation. How it maps onto keep…
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Updated August 2026